Strategic management Essay Example | Topics and Well Written Essays - 2000 words - 5

Strategic management - Essay ExampleThe beef genteelness system is characterised by small farmers who mainly keep less that 10 beef cattle. Kapak should increase the number of retailers and expand own distribution network by Agra trading in order to reduce the bargaining power of the retailers. The company should also segment the market and build strategic partnerships with the farmers. The company can extend beef cattle rearing in order to ensure a constant supply high quality beef cattle. In addition, Kapak must precede the emerging markets such as Middle eastern hemisphere and South America in order to minimise competition in the saturated domestic and EU market. Table of contents page number 1.0. Introduction4 2.0. Business purlieu .4 2.1. Pestle analysis.4 2.1.1. Political environment..4 2.1.2. Economic environment ..4 2.1.3. complaisant environment 5 2.1.4. Technological environment 5 2.1.5. Legal environment...5 2.1.6. ... Kapaks Value chain7 6.1. Beef cattle maturation .7 6.2. touch.. 7 6.3. Distribution and marketing 7 6.4. Customer base8 7.0. Strategy appraisal and recommendations. 8 8.0. Conclusion 9 9.0. Bibliography . 10 Introduction Kepak score dates back mid-1960s when Noel Keating established a retailer butchers business. Keating continued supplying wholesale beef to the food service sector in to the bigger market. The retailer was selling beef under the EUs Common Agricultural Policy and utilized export credit refunds for large supplies to Middle East and North Africa. The company currently operates nine manufacturing units in Ireland and UK and has employed more than 1,700 employees. In 2010, the company netted about US $ 1 billion in revenues and principal revenue generating activities were animal slaughter and sell of processed meat through the meat division (Bell, McLoughlin and Shelman, 2011, p. 4). The paper will discuss the business environment of Kapak, the current strategy, the value chain, and provide strategic recommendatio ns for long-term success and profitability of Kapak. Business environment PESTLE Analysis Political environment The manager of Kepak contrivance Foods has often cited food safety as a major political concern. A major food and mouth